CASE-001
ANALOG SAUNA
BRAND IDENTITY
Analog Sauna
In 2024 we developed a complete rebranding for Analog Sauna, a space where design, calm and ritual meet.
The new identity reflects the brand’s philosophy: minimal, tactile and deeply human. Inspired by Japanese restraint and timeless balance, every element was crafted to create a visual safespace — an atmosphere that feels both grounded and transcendent.
The rebrand includes a custom logo system, monochrome colour palette, in-house printed materials and a unique overlay texture developed specifically for Analog Sauna. Together these elements form a cohesive language that is not just seen, but felt.
Because Analog Sauna is not about noise, it is about presence.
